7 Steps to Turn Business Goals into Actionable Research

Struggling to turn broad business goals into clear, actionable research? You know research matters- but how do you actually structure it so it delivers the insights your business truly needs?

Tanya Berlina

Client Success Director @ yasna.ai

Transforming broad business challenges into a focused research project isn’t always easy. You need to identify the core research questions, define the right audience, choose the right method, and craft questions that reveal the insights your business actually needs. It’s a complex process - but a crucial one.

​This practical workshop shows you how to move from high-level business objectives to a structured, insight-driven study using a clear 7-step framework.​You’ll learn how to:

• Translate vague business needs into a fully defined research plan.

• Build interview guides that create a natural conversational flow and surface rich, meaningful insights.

• Leverage Conversational Research and AI moderation to increase quality, consistency, and speed across your projects.

​Save your spot and turn your business questions into a reliable pipeline of strategic insights.