Blog
Read insightful articles that keep you informed about the latest trends and developments in AI technology
From Setup to Insights: How AI Delivers Both Quality and Quantity in Research
Discover the essentials of conversational research — an AI-driven method that combines qualitative depth with quantitative scale. Learn how it works, why it matters, and where businesses, brands, and market research agencies can apply it for faster, richer insights.
Market Research Interviews: How to organize and conduct interviews
Create the list of the questions, have dialogues, process the results.
From Qual To Quant: How Coding Can Transform Open-Ended Responses In Quantitative Marketing Research
Discover how you can transform open-ended qualitative survey data into quantitative marketing research insights through innovative coding techniques.
Online Surveys in Quantitative Market Research: Best Practices and Tips for High-Quality Responses
Discover the best practices when it comes to online surveys for market research, including the benefits, limitations, and step-by-step tips.
Observational Market Research: scope, process, and key considerations
Learn about the scope of application, how it works, and what’s important to know.
Respondents now share images with Yasna
Media upload enriches in-depth interviews and opens new research scenarios.
Yasna.ai launches 11 built-in interview guide templates
Start faster and reduce headache writing a guide from scratch.
AI and Quantitative Market Research
How To Pair AI With Quantitative Market Research.
AI and Qualitative Market Research
How To Pair AI With Qualitative Market Research.
Generative AI vs. Traditional Market Research
Key differences and when to use each method.
Qualitative vs Quantitative UX Research
Methods, Differences, and How To Choose.
Qualitative vs Quantitative Research Questions Explained
With examples.
Market Research vs. Marketing Research: Understanding the Distinction
Their role in informed business strategy and execution.
What is a survey in qualitative research?
Learn how qualitative surveys explore human experience.
Built-in Respondents Recruitment Now Available on Yasna.ai
No need for third-party suppliers.
What is quantitative market research in marketing?
Methods, examples, and tips.
How AI is reshaping market research
Faster insights, smarter analysis, and scalable qualitative data with AI.
Why Conversational Research Matters
Especially for Agency Owners.
Understanding Research Methodologies
A Comprehensive Guide to Qualitative and Quantitative Approaches.
Yasna Introduces Voice Responses
Respondents can now answer in a more expressive way.
Yasna Updates Reporting Feature
Create customized reports by asking simple questions, simplifying data analysis and merging insights.
Yasna Introduces Free Text Processing Tool
Quickly analyse open-ended questions and product reviews.
Quality of AI Interview Moderation
5 Examples of Chats with Participants.
Yasna Unveils Screening Feature
For Enhanced Respondent Experience and Data Quality Assurance.
Yasna.ai Introduces AI Moderator 2.0
Smarter, More Culturally Aware, and Autonomous.
Conversational Research Evolution
Rise of Qual or More Qualitative Quant?
AI-Powered Moderation
Nonlinear Growth of Data Quantity & Quality.
Neural Networks in Market Research
How They Change The Rules of The Game.
Conversational Research
A Practical Guide.