Yasna.ai Introduces Automated Video Interview Mode

October 2025 – Yasna.ai now supports automated video interviews, giving researchers a richer, more authentic view of consumer behavior than traditional surveys or text responses. Video responses capture not only what people say, but how they say it with sincere emotions, expressions, and context.

Richer Insights, Less Effort

Video interviews provide insights with minimal setup. Researchers can see exactly how users respond to a concept and react to a product. By combining visual, verbal, and contextual data, automated video interviews deliver a holistic understanding of the customer experience, helping businesses design better products and optimize user journeys, let alone, see and hear their potential customers firsthand.

How It Improves the Quality of Responses

After interviews are complete, researchers can view full video responses alongside AI-generated summaries in 45+ languages for each question. Yasna’s clients are already actively using Video Interview Mode. They share that observing participants’ expressions, gestures, and tone provides richer, more nuanced insights than text responses alone, helping teams uncover motivations, frustrations, and delights that might otherwise remain hidden.

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Key Benefits of Video Interviews

• Capture detailed expressions and the context of a respondent’s environment.

• Encourage genuine reactions and higher participant engagement.

• Observe body language that text or audio alone can’t provide.

• Allow participants to demonstrate experiences or showcase products visually.

• Combine visual, audio, and contextual elements for a bigger qualitative picture.

Use Cases for Video Interviews

In-depth product usability testing

Respondents visually demonstrate product interactions, revealing usability strengths and pain points.

User experience analysis

Participants walk through digital platforms, providing real-time feedback on navigation, layout, and design.

Advertisement reaction and impact assessment

Video captures spontaneous emotional reactions to ads, helping assess impact and message effectiveness.

Brand perception and loyalty exploration

Respondents share experiences with brands, revealing trust, loyalty drivers, and perception nuances.

Ethnographic research

Participants showcase real-life routines and product use in their environment, uncovering contextual insights.

Setting up a video interview is simple:

1. Build your research guide with the questions you want to explore in video format.

2. If you are recruiting participants yourself, go to the Participants tab, set up your screener, and select Video Interview Mode when generating the link.

3. Include a question on the screening form confirming participants’ consent for video recording and data use.

4. Participants go through the screener, see the onboarding instructions, and connect their camera and microphone. The interview then runs in video mode, with responses automatically recorded and transcribed.

About Yasna.ai

Yasna.ai is the easiest way to conduct in-depth interviews, merging human-like conversation quality with the speed and efficiency of AI. By handling operational tasks, Yasna frees teams to focus on strategic thinking, uncover richer insights, and drive product innovation and growth.

For more information visit yasna.ai or talk to us directly at ask@yasna.ai