Yasna for Product
Managers
As a product manager, you want to create a great product. User research is how good products become great.
As a product manager, you also have a massive to-do list. User research becomes an afterthought.
This is a danger to your product. And our pitch to you.
Yasna
As an expert in conversational research,
Yasna takes care of user interviews for you
Get the essential insights for developing a great product.
Feel like you’ve conducted 1000s of customer development interviews, when really you only spent 1 hour on digesting research results.
Key benefits of user research with Yasna
Collect Thousands of User Interviews Daily
It only takes one day to converse with 1,000 users. Imagine the impact of this scale of research. Yasna is always available to talk to your users whenever it is convenient for them. Meanwhile, you can focus on other tasks.
Research Like a Pro
You don’t need to be an experienced (or any kind of) researcher—Yasna is. It is built by seasoned professionals in product, market, and user research. Thanks to their expertise Yasna can conduct insightful interviews and triple-check that no important information is missing.
Enjoy the Flexibility
Want to clarify why people are canceling a subscription? Easy. Need to explore the process of choosing a banking product in-depth? Done. Whether you need to ask 2-3 questions or conduct a full-scale study, Yasna knows how to handle it all.
Get Feedback at Any Touchpoint
Engage with users whenever you need to: right after onboarding to capture fresh impressions, at key moments like a user’s first payment or when they encounter an error.
Get Smarter About Your Resources
Instead of spending weeks speaking with users personally, send them a link and Yasna will do the rest. A project can be done in a day or continuously. Cross user research off your to-do list, focus on product development.
Scale User Research
Yasna combines qualitative and quantitative research in one tool. This means you’ll get both user stories and numerical data to confirm or disprove your hypothesis.
When to use
Yasna is a flexible tool for conversations with your users. Find your own way to boost the customer development process.
Customer Development
Efficiently conduct customer development at any stage of your product lifecycle. Identify users’ needs and pain points, test prototypes, and collect feedback on existing or new products.
Analyze Reasons for Churn
Yasna captures nuanced feedback directly from users right at the moment of decision-making, revealing the root causes of churn. This detailed analysis helps to pinpoint specific areas for improvement, so you can address issues effectively and reduce churn rates.
Categorize User Problems
Understand common user problems and instantly learn how widespread they are. Know what issues are critical to address first. Prioritize solutions that have the highest impact.
How it works
1. Brief Yasna
Submit your research objectives, describe the context, your target group and give Yasna a rough list of questions—she will know how to swing it.
2. Share the link with your users
Get a link and send it to your users in a convenient way—via email, messenger, an app, or embed it on a website. You can also use built-in recruitment to interview non-users.
3. Yasna will talk to the users
Yasna creates an interview guide and asks questions according to your objectives. She goes beyond the formal question-answer mode, making all the necessary clarifications and asking follow-up questions like a human would.
4. Dive into the stories
All collected interviews are safely stored on the platform as text transcripts. For faster reading you can find brief storytelling of each dialogue.
5. Read the report
All collected interviews are safely stored on the platform as text transcripts and succinct reports with answers to your key questions and numerical data.
Ready to step up your user research game?
They already are:
