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Why are we even doing this?
In-person interviewing is widely used across many areas like customer research, CX and feedback, HR, media, management, etc.
But at this point in history, the cons often outweigh the pros.
The most powerful tool for collecting valuable factual information and getting insights into other people’s opinions, needs, attitudes and feelings.
In-person interviewing
Demanding and hard to scale. Which leads to either talking to few (often, too few to matter). Or falling back to compromises like forms and surveys.
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Yasna is trained to navigate complexities of human conversations. She adapts to respondents’ answers with the fluidity and intuition of a human moderator — she recognizes when an answer is incomplete and asks follow-up questions until satisfied.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
We trained Yasna to navigate complexities of human conversations
Human Informant {has info}
AI-enabled MAGIC
Human Recipient {gets info]
Conversational approach
Forms or surveys
Learn facts
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Understand relations and concepts
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or
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Feel subconscious clues and emotions
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* Achieving good understanding using forms or surveys requires outstanding skills. ** Feeling via numbers is for nerds only.
Yasna is a versatile platform for a full spectrum of interviewing tasks. No matter who you want to interview, our AI agent can handle it. Learn about Yasna’s capabilities for: