Why are we even doing this?
In-person interviewing is widely used across many areas like market and user research, CX and feedback, HR, media, management, etc. But at this point in history, the cons often outweigh the pros.
In-person interviewing
+
-
The most powerful tool for collecting valuable factual information and getting insights into other people’s opinions, needs, attitudes and feelings.
Demanding and hard to scale. Which leads to either talking to few (often, too few to matter). Or falling back to compromises like forms and surveys.
We trained Yasna to navigate complexities of human conversations
Human Informant {has info}
AI-enabled MAGIC
Human Recipient {gets the info}
Yasna is trained to navigate complexities of human conversations. She adapts to respondents’ answers with the fluidity and intuition of a human moderator—she recognizes when an answer is incomplete and asks follow-up questions until satisfied.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
Conversational approach | Forms or surveys | |
|---|---|---|
Learn facts | +++ | +++ |
Understand relations and concepts | +++ | + or++ * |
Feel subconscious clues and emotions | ++ | — ** |
* Achieving good understanding using forms or surveys requires outstanding skills.
** Feeling via numbers is for nerds only.
Our use cases
Yasna is a versatile platform for a full spectrum of interviewing tasks. No matter who you want to interview, our AI agent can handle it. Learn about Yasna’s capabilities for:
Our formula
Practical applicability
Perfection
Freestyle
Beaten paths
Curiosity
Assumptions
Keep talking… without actually talking
For millions of years, mankind lived just like the animals. Then something happened which unleashed the power of our imagination. We learned to talk.
Steven Hawking
