Sign up for free
Just type your contact details and get credits to collect 10 in-depth interviews with the help of Yasna
We automate interviews with humans
Any topic, language, and audience
We built Yasna, an empathetic AI agent, that conducts hundreds of high-quality interviews in hours.
Simply instruct your Agent, and she will engage with as many people as you need. Participants can reply in a convenient messenger-style chat. Once done, Yasna processes all the data, allowing you to dive straight into creative analysis or seamlessly integrate the data with your workflow.
Simply instruct your Agent, and she will engage with as many people as you need. Participants can reply in a convenient messenger-style chat. Once done, Yasna processes all the data, allowing you to dive straight into creative analysis or seamlessly integrate the data with your workflow.
Human-like quality
With super-human efficiency
Yasna is trained to navigate complexities of human conversations. She adapts to respondents’ answers with the fluidity and intuition of a human moderator — she recognizes when an answer is incomplete and asks follow-up questions until satisfied.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
Conversations without borders
Yasna processes the interviews, creating a bespoke report. You get answers to your questions, backed up by numbers for extra clarity. No important information goes missing.
Reporting that covers all bases
Yasna can naturally communicate in almost any language. Results show up in the language of the interviews and can be instantly translated into English with a built-in one-click translation feature. This multi-language capability means you can cover a broader geographic range than ever.
Frictionless global reach
Yasna uses appropriate tone and relevant terminology when chatting with respondents in their native language, identifying cultural nuances for a more accurate reporting that you can trust.
Cultural and professional awareness
Yasna is made to fit your needs.
She’s versatile and can conduct meaningful interviews whatever their purpose.
She’s versatile and can conduct meaningful interviews whatever their purpose.
Customer. User. Employee.
Validate Gut Feelings
Usage & Attitude. To get an overall view of usage occasions, behavior patterns, etc. in a new market or for a new category.
Explore New Landscapes
Top Marketing Research applications:
Lifestyle & Values. To get a deeper understanding of a certain group of consumers (aspirations, needs, pains, etc.).
Combine with Classical Research Methods
Segmentation. To get a preliminary grouping of different types of consumers, with illustrative verbatims and consumer wording.
Insight Testing. To gauge the relevance of an insight for further concept development, quickly and without organizing resource-heavy research.
Trend / Phenomenon / Influencer Analysis. To get information ASAP for a concept / ad development, and you have no time and budget for large-scale research.
Product Idea Testing. To get a deeper understanding of a product’s benefits/attributes, their relevance and appeal for the target audience.
Concept / Communication / Design Testing. To get details and direct-from-consumer wording for further idea development.
Pre-Quant. To get consumer wording, relevant usage occasions, etc. in order to adjust a questionnaire.
Post-Quant. To understand the WHYs behind the numbers, get a deeper understanding of answers to open-ended questions, gather details and rich verbatims.
Research within a Workshop. To get quick feedback on raw ideas or some insights about consumers as a source of inspiration for generating insights.
After F2F Qual. To deepen unclear insights, to save time and money researching other markets.
Claim / Message Testing. To understand potential drivers and barriers to try a product/service, quickly and without organizing resource-heavy research.
Usability Testing. To get a deeper understanding of how certain elements of a website/app are perceived and get recommendations for further development.
After a Product / Service Test. To gather quick and honest consumer feedback.
Efficiently conduct customer development at any stage of your product lifecycle.
Customer Development
Identify users' needs and pain points.
Top Product Research applications:
Analyze Reasons for Churn
Test prototypes.
Collect feedback on existing or new products.
Categorize User Problems
Capture feedback from users at the moment of decision-making, revealing the causes of churn.
Pinpoint specific areas for improvement, address issues effectively and reduce churn rates.
Understand common user problems and instantly learn how widespread they are.
Know what issues are critical to address first.
Prioritize solutions that have the highest impact.
Onboarding Feedback
Candidate Screening
Top HR applications:
Training Evaluation
Satisfaction Survey
Confidential Feedback
Employee Grading
Cross-Functional Team Assessment
Exit Interviews
How it works
Submit your study's objectives, describe the context, your target group and give Yasna a rough list of questions — she will know how to swing it.
1.
Brief Yasna
Yasna creates an interview guide and asks questions according to your objectives. She goes beyond the formal question-answer mode, making all the necessary clarifications and asking follow-up questions like a human would.
3.
Yasna will work her conversational magic
Get a link and send it to your users in a convenient way — via email, messenger, an app, or embed it on a website.
2.
Share the link
All collected interviews are safely stored on the platform as text transcripts. For faster reading you will find brief summaries of each dialogue as well as succinct reports with answers to your key questions and numerical data.
4.
Dive into stories and reports
Client’s POV
“Having worked closely with Yasna for some time I’d give it a 5/5. I like the flexibility, plus the consumers get really enthusiastic to work with you and chat with Yasna.”
Petra Langen, Managing Director, The Lifesights Company GmbH
“What I liked most about Yasna was the flexibility, the quality and depth of the insights, the speed of data collection and analysis, and the cost too of course :)”
Irina Kalugina, Senior I&A Manager
Reckitt Hygiene, DACH&Nordics
Reckitt Hygiene, DACH&Nordics
“I was impressed by the quality of the research, its speed, processing of results and the ability to customize the dialogue. Not to mention theservice provided by the Yasna team, the speed of response to requests, clarification of questions and pricing.”
Yuri Lapin, Project Manager Showrunners creative agency
