We automate interviews with humans

Any topic, language, and audience
We built Yasna, an empathetic AI agent, that conducts hundreds of high-quality interviews in hours.

Simply instruct your Agent, and she will engage with as many people as you need. Participants can reply in a convenient messenger-style chat. Once done, Yasna processes all the data, allowing you to dive straight into creative analysis or seamlessly integrate the data with your workflow.

Human-like quality

With super-human efficiency
Yasna is trained to navigate complexities of human conversations. She adapts to respondents’ answers with the fluidity and intuition of a human moderator — she recognizes when an answer is incomplete and asks follow-up questions until satisfied.

Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.

Conversations without borders

Yasna processes the interviews, creating a bespoke report. You get answers to your questions, backed up by numbers for extra clarity. No important information goes missing.
Reporting that covers all bases
Yasna can naturally communicate in almost any language. Results show up in the language of the interviews and can be instantly translated into English with a built-in one-click translation feature. This multi-language capability means you can cover a broader geographic range than ever.
Frictionless global reach
Yasna uses appropriate tone and relevant terminology when chatting with respondents in their native language, identifying cultural nuances for a more accurate reporting that you can trust.
Cultural and professional awareness
Yasna is made to fit your needs.
She’s versatile and can conduct meaningful interviews whatever their purpose.

Customer. User. Employee.

Market Research
Product Research
HR Research
Validate Gut Feelings
Usage & Attitude.
Explore New Landscapes
Top Marketing Research applications:
Lifestyle & Values.
Combine with Classical Research Methods
Segmentation.
Insight Testing.
Product Idea Testing.
Trend, Phenomenon, Influencer Analysis.
Concept, Communication, Design Testing.
Pre-Quant.
Post-Quant.
Research within a Workshop.
After F2F Qual.
Claim, Message Testing.
Usability Testing.
After a Product or a Service Test.
Efficiently conduct customer development at any stage of your product lifecycle.
Identify users' needs and pain points.
Customer Development
Top Product Research applications:
Test prototypes.
Analyze Reasons for Churn
Collect feedback on existing or new products.
Categorize User Problems
Capture feedback from users at the moment of decision-making, revealing the causes of churn.
Pinpoint specific areas for improvement, address issues effectively and reduce churn rates.
Understand common user problems and instantly learn how widespread they are.
Know what issues are critical to address first.
Prioritize solutions that have the highest impact.
Onboarding Feedback
Candidate Screening
Top HR applications:
Training Evaluation
Satisfaction Survey
Confidential Feedback
Employee Grading
Cross-Functional Team Assessment
Exit Interviews
How it works
Submit your study's objectives, describe the context, your target group and give Yasna a rough list of questions — she will know how to swing it.
1.
Brief Yasna
Yasna creates an interview guide and asks questions according to your objectives. She goes beyond the formal question-answer mode, making all the necessary clarifications and asking follow-up questions like a human would.
3.
Yasna will work her conversational magic
Get a link and send it to your users in a convenient way — via email, messenger, an app, or embed it on a website.
2.
Share the link
All collected interviews are safely stored on the platform as text transcripts. For faster reading you will find brief summaries of each dialogue as well as succinct reports with answers to your key questions and numerical data.
4.
Dive into stories and reports
Client’s POV 
“Having worked closely with Yasna for some time I’d give it a 5/5. I like the flexibility, plus the consumers get really enthusiastic to work with you and chat with Yasna.”
Petra Langen, Managing Director, The Lifesights Company GmbH
“What I liked most about Yasna was the flexibility, the quality and depth of the insights, the speed of data collection and analysis, and the cost too of course :)”
Irina Kalugina, Senior I&A Manager
Reckitt Hygiene, DACH&Nordics
“I was impressed by the quality of the research, its speed, processing of results and the ability to customize the dialogue. Not to mention theservice provided by the Yasna team, the speed of response to requests, clarification of questions and pricing.”
Yuri Lapin, Project Manager  Showrunners creative agency

Try Yasna for free
No obligations