We automate interviews with humans
Any topic, language, and audience
We built Yasna, an empathetic AI agent, that conducts hundreds of high-quality interviews in hours.
Simply instruct your Agent, and she will engage with as many people as you need. Participants can reply in a convenient messenger-style chat. Once done, Yasna processes all the data, allowing you to dive straight into creative analysis or seamlessly integrate the data with your workflow.
Human-like quality
With super-human efficiency
Yasna is trained to navigate complexities
of human conversations. She adapts to respondents’ answers with the fluidity and
intuition of a human moderator — she recognizes when an answer is incomplete and asks
follow-up questions until satisfied.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
Yasna stays focused. She continuously reflects on a study’s objectives, ensuring the conversations stay on track and the derived information is meaningful.
Conversations without borders
Yasna processes the interviews, creating a bespoke report. You get answers to your questions, backed up by numbers for extra clarity. No important information goes missing.
Reporting that covers all bases
Yasna can naturally communicate in almost any language. Results show up in the language of the interviews and can be instantly translated into English with a built-in one-click translation feature. This multi-language capability means you can cover a broader geographic range than ever.
Frictionless global reach
Yasna uses appropriate tone and relevant terminology when chatting with respondents in their native language, identifying cultural nuances for a more accurate reporting that you can trust.
Cultural and professional awareness
Yasna is made to fit your needs. She’s versatile and can conduct meaningful interviews whatever their purpose.
Customer. User. Employee.
Top Marketing Research applications
- Explore New Landscapes
- Validate Gut Feelings
- Combine with Classical Research Methods
Top Product Research applications
- Customer Development
- Analyze Reasons for Churn
- Categorize User Problems
How it works
Submit your study's objectives, describe the context, your target group and give Yasna a rough list of questions — she will know how to swing it.
1.
Brief Yasna
Yasna creates an interview guide and asks questions according to your objectives. She goes beyond the formal question-answer mode, making all the necessary clarifications and asking follow-up questions like a human would.
3.
Yasna will work her conversational magic
Get a link and send it to your users in a convenient way — via email, messenger, an app, or embed it on a website.
2.
Share the link
All collected interviews are safely stored on the platform as text transcripts. For faster reading you will find brief summaries of each dialogue as well as succinct reports with answers to your key questions and numerical data.
4.
Dive into stories and reports
Client’s POV
“Having worked closely with Yasna for some time I’d give it a 5/5. I like the flexibility, plus the consumers get really enthusiastic to work with you and chat with Yasna.”
Petra Langen, Managing Director,
The Lifesights Company GmbH
“What I liked most about Yasna was the flexibility, the quality and depth of the insights, the speed of data collection and analysis, and the cost too of course :)”
Irina Kalugina, Senior I&A Manager Reckitt Hygiene,
DACH&Nordics
“I was impressed by the quality of the research, its speed, processing of results and the ability to customize the dialogue. Not to mention theservice provided by the Yasna team, the speed of response to requests, clarification of questions and pricing.”
Yuri Lapin,
Project Manager Showrunners creative agency
