Resources

The tool simplifies the analysis of open-ended survey responses and customer reviews.

How Yasna delivers both depth and confidence in multi-country research.

Showing off Yasna's conversational brilliance.

Automated AI-powered screening tool enables researchers to streamline respondent selection, enhance data reliability, and save valuable time.

What used to be impossible is now easily done with scalable qual.

And focused on research goals at the same time.

How AI empowers small and midsize research agencies.

You’ll be ready for ideation once you do this.

How to create an impactful product.

Can ideation thrive without the human touch in market research?

Data without boundaries?

Decisions: instinct, insight, or strategy?

Users aren't buying? Start listening.

Smarter, more culturally aware, and autonomous.

Get to the bottom of cultural differences with Yasna.

Conversational research trends.

Implementing AI into concept development.

Trusting AI moderation.

Insights from festive ads.

Navigating sex toy insights.

The toughest skill to automate.

Balancing qual and quant.

Transforming data collection.

Humans out of market research?

How it works, areas of application, benefits and limitations.