Yasna for Market Researchers
Conversational research is the new industry norm. Qual depth with quant scale, worldwide
For you that means
New business in new markets
+ elevated efficiency
+ higher profit margins
Yasna
As an expert in conversational research, Yasna gets it done with AI in-depth interviewing
Sourced with empathy
From real humans
Granular insights
Backed by numbers
Key benefits of conversational research with Yasna
Efforts, minimized
Yasna conducts hundreds of meaningful interviews a day. You save hours, funds and efforts on research
Human touch, automated
Yasna lets you in on intimate thoughts of your respondents. You don’t need to talk to a single one of them
Need for depth at scale, covered
Yasna gets you the wide picture, and validates it with numbers. You don’t lose out on any important information
Global reach, unleashed
Yasna explores new territories faster than a plane can get you there. You make informed decisions from the comfort of wherever you are
Versatile Tool for Exploration & Validation
Where* you can apply conversational research
Thanks to the flexibility of Yasna you can conduct comprehensive standalone studies or combine it with classical research methods for a wow-effect
Usage & Attitude
To get an overall view of usage occasions, behavior patterns, etc. in a new market or for a new category
Lifestyle & Values
To get a deeper understanding of a certain group of consumers (aspirations, needs, pains, etc.)
Segmentation
To get a preliminary grouping of different types of consumers, with illustrative verbatims and consumers’ wording
Trend / Phenomenon / Influencer Analysis
To get information ASAP for a concept / advertisement development, and you have no time and budget for large-scale research
Research within a WorkshopÂ
To get quick feedback on raw ideas or some insights about consumers as a source of inspiration for generating insights
How it works
Take a deep breath. Relax your shoulders. Yasna will take care of everything
1. Brief Yasna
To get started, set your research objective, describe the context and your target group, and give Yasna a rough list of questions — she will know how to swing it.
2. Share with your humans
Yasna will generate an interview link for you. Share it with your audience in a convenient way—use built-in recruitment, send via email, messenger, app, or embed it on a website.
3. Yasna will handle the conversations
Sit back and watch as interviews start rolling in. Yasna speaks 45 languages (and counting!) and can conduct interviews in multiple countries at once, going beyond the formal question-answer mode, making all necessary clarifications and asking follow-up questions just like a real human.
4. Dive into the stories
All collected interviews are safely stored on the platform as text transcripts. For faster reading you can find brief storytelling of each dialogue.
5. Read the report
Once the interviews are complete, Yasna will turn raw data into a structured report with conclusions, recommendations, verbatims and numbers. And there’s no additional cost for one-click built in translation
Want to make waves in research?
They already are:
