From Complexity to Clarity: Mastering the Discovery Stage in FMCG Innovation

“Discovery is where bold ambitions either gain clarity or get lost in noise — the key is structuring exploration in a way that turns early questions into focused, concept-ready insights your business can confidently act on.”

Tanya Berlina

Research Director @ yasna.ai

The Discovery stage is where FMCG innovation succeeds or fails — yet it’s often slow, fragmented, and risky. In this webinar, Tanya Berlina, the Research Director at Yasna.ai shares how insights teams in FMCG can bring structure, speed, and confidence to early-stage discovery.

​In this session, we cover:

• ​Why discovery and ideation in FMCG is harder than ever, and how to de-risk it.

• ​Key consumer tensions shaping FMCG innovation today.

• ​How our discovery framework turns noise into clear, concept-ready insights.

• AI-moderated qualitative research for faster, more robust data.

• ​A real FMCG case: workout nutrition, protein, and consumer confusion decoded.

​Speaker:

Tanya Berlina, Research Director at Yasna.ai

20 years of qualitative research experience. Ensures methodological rigor, quality and creativity.

​The webinar is designed for insights, innovation, and brand teams who need clarity early — when decisions matter most.