How to Decode a Business Need & Jumpstart Your Research Project (with AI)
WORKSHOP. Learn about 7 steps to success!

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Are Market Researchers Allergic to AI?Consumer Insights About Sex ToysConversational Research EvolutionCurious about the role of AI in turning complex business needs into clear, actionable research tasks? Let’s break it down together!
In a perfect world, client requests are straightforward and the right research tools are obvious. In the real world… we’re running this workshop.
We’ll walk you through a step-by-step process for turning complex business needs into focused research tasks. You’ll see how AI-powered in-depth interviews can fit a variety of research projects — and how our expert-designed templates can jumpstart your setup and help you deliver results faster.
Join us to learn how to:
Turn business needs into clear research objectives and expected outcomes.
Navigate trade-offs between qual/quant, online/offline, budget, and timing — and how AI helps you balance it all.
Use Yasna’s ready-made guide templates to launch projects fast and get rich, multi-dimensional insights.
This is the final workshop of the summer!
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