Discovering Concept-Ready Insights with AI-Moderated Research

To navigate early-stage uncertainty, you need both speed and depth. In this webinar, we show you how AI-moderated research delivers Accelerated Clarity—efficiency at scale, with human experts ensuring the insights are yours to own and act on.

Anna Krazhan

CCO at yasna.aI

Faster cycles, complex value chains, and massive launch CAPEX mean there’s zero tolerance for failure. But traditional research is too slow, too expensive, and misses the blind spots. What if you could discover concept-ready insights with the efficiency of quant and the depth of qual?

In this exclusive video presentation, Anna Krazhan, CCO at yasna.ai, unveils a transformative approach. With 20 years of strategic insights for Fortune 100 brands, she bridges research and business realities.

In the webinar we cover:

• Why the discovery stage is becoming increasingly complex for brands.

• Our approach to moving from complexity to clarity in early-stage research.

• How AI-moderated interviewing enables fundamentally more efficient qualitative research.

• A real case study on discovering insights in workout occasions.

See the proprietary Yasna Discovery & Development Process in action – a proven, iterative framework that takes you from initial discovery to validated, video-backed winning insights.

Get the full case study: Learn how this method helped a brand in the competitive high-protein nutrition space quickly move from 18 broad territories to 5 sharp, evidence-backed insights that aligned R&D and marketing teams.

Ready to see how it’s done? This video is your blueprint for efficient, robust, and actionable insights.