Product Idea

Test product or service ideas to assess their potential and identify directions for further development. The idea should be easy to grasp — described in a clear, benefit-driven way, similar to a short ad. You may also include images or videos.

Examples of Ideas

— Weekly delivery of pre-seasoned fruits and vegetables, ready to cook — for people who want to eat healthy without spending time on prep.

— A facial foundation that adjusts to your skin tone in real time, removing the need to match or blend.

— Smart sneakers that count your steps, monitor posture, and suggest stretching exercises after long walks.

Research Objectives

1. Idea potential:

   — Initial emotional response
   — Appeal
   — Purchase intent
   — Uniqueness

2. Areas of improvement.

See report example →

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Interview Guide

Introduction

We would like to discuss with you an idea of a new product/service — INSERT PRODUCT IDEA. This is not a final product, but just a concept. Please focus on the idea itself and give detailed and honest answers; your opinion is very important to us.

Initial Emotional Response

What are your first thoughts, ideas, feelings, when you hear about this idea?

Appeal

Do you like this idea or not? {Use a scale from 1 to 5, where 5 means “I like it a lot”}

If yes (answers 4, 5): What exactly do you like and why?

If not (answers 1, 2, 3): What don’t you like and why?

Purchase intent

Would you be interested in using or buying this product? {Use a scale from 1 to 5, where 5 means “Would definitely try”}

If yes (answers 4, 5): When would you use it? What would it replace?

If not (answers 1, 2, 3): Why not?

Uniqueness

Is the idea unique?

If yes: What makes it unique?

Areas for Improvements

What would you change in this idea to make it more appealing and relevant to you?

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