From Complexity to Clarity: Mastering the Discovery Stage in FMCG Innovation

WEBINAR: Mastering the Discovery Stage in FMCG Innovation with Tanya Berlina

Similar cases:

Watch now

“Discovery is where bold ambitions either gain clarity or get lost in noise — the key is structuring exploration in a way that turns early questions into focused, concept-ready insights your business can confidently act on.”
Tanya Berlina
Research Director @ yasna.ai

The Discovery stage is where FMCG innovation succeeds or fails — yet it’s often slow, fragmented, and risky. In this webinar, Tanya Berlina, the Research Director at Yasna.ai shares how insights teams in FMCG can bring structure, speed, and confidence to early-stage discovery.

In this session, we cover:

Why discovery and ideation in FMCG is harder than ever, and how to de-risk it.
Key consumer tensions shaping FMCG innovation today.
How our discovery framework turns noise into clear, concept-ready insights.
AI-moderated qualitative research for faster, more robust data.
A real FMCG case: workout nutrition, protein, and consumer confusion decoded.

Speaker:

Tanya Berlina, Research Director at Yasna.ai

20 years of qualitative research experience. Ensures methodological rigor, quality and creativity.

The webinar is designed for insights, innovation, and brand teams who need clarity early — when decisions matter most.

Watch From Complexity to Clarity: Mastering the Discovery Stage in FMCG Innovation

First Name*

Last Name*

Company Name*

Business Email*

I agree to receive marketing emails, newsletters and product updates from Yasna. I understand that I can unsubscribe at any time.

By submitting this form, you confirm that you have read our Privacy Policy

Continue reading

Top picks about AI-powered interviewing

Exploring the Common Cold across Continents

Cross-cultural insights.

Yasna Updates Reporting Feature

Create customized reports by asking simple questions, simplifying data analysis and merging insights.

Smarter Sampling with Quotas

Yasna’s Quotas feature lets you define and manage subgroups within your audience — so your research reflects the structure you actually need.