Case studies
Discover how organizations implement AI assistant Yasna to solve real‑world problems and achieve success
Discovering Concept-ready Insights in 2 weeks: Yasna Method
How our discovery methodology maps uncertainty, finds territories for NPD, and validates insights – all in 14 days.
Video-response Study on Body Image and Self-Esteem
Explore how Yasna’s AI-powered study uncovered UK adults’ raw reflections on body image, self-esteem, and beauty through authentic on-camera insights.
How Sweden and Turkey Binge-Watch TV Series
From Stockholm to Istanbul, 200 viewers shared their take and Yasna just made it faster to hear them out.
Worlds Apart: Exploring Business Lunch Culture in Japan and Portugal with an AI Moderator
You don’t need market research to confidently say everyone everywhere likes food.
No Hair, Don’t Care?
Poland and Italy Get Honest About Hair Loss — Insights Delivered by AI Market Research.
Looking for The One, or Just Someone?
What AI Revealed about Dating App Users in the Netherlands and South Korea.
Eco-friendly Bottles with Attached Caps
Love or Hate?
Exploring the Common Cold across Continents
Cross-cultural insights.
Are Market Researchers Allergic to AI?
To find we just wrote a list of questions, the rest was on Yasna.
Consumer Insights About Sex Toys
Honest Responses on a Sensitive Topic.
Most people name one problem and stop. So we rebuilt the moderator
Reinforced Probing is a new moderation mechanic developed by Yasna. Our AI moderator analyses the study's own interviews while fieldwork is still running, and puts what other participants said back into the conversation. We tested it on 150 Berlin residents ahead of the city election: 75 interviews with it, 75 without.
