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Yasna for Market Researchers
Conversational research is the new industry norm. Qual depth with quant scale, worldwide
New business in new markets
For you that means
+ elevated efficiency
+ higher profit margins
As an expert in
conversational research, Yasna gets it done with AI in-depth interviewing
Sourced with empathy
From real humans
Granular insights
Backed by numbers
Key benefits of conversational research with Yasna
Yasna conducts hundreds of meaningful interviews a day. You save hours, funds and efforts on research.
Efforts, minimized
Yasna lets you in on intimate thoughts of your respondents. You don’t need to talk to a single one of them.
Human touch, automated
Yasna gets you the wide picture, and validates it with numbers. You don’t lose out on any important information.
Need for depth at scale, covered
Yasna explores new territories faster than a plane can get you there. You make informed decisions from the comfort of wherever you are.
Global reach, unleashed
Versatile Tool for Exploration & Validation
Thanks to the flexibility of Yasna you can conduct comprehensive standalone studies or combine it with classical research methods for a wow-effect
Where* you can apply conversational research
Usage & Attitude
To get an overall view of usage occasions, behavior patterns, etc. in a new market or for a new category.
Lifestyle & Values
To get a deeper understanding of a certain group of consumers (aspirations, needs, pains, etc.).
Segmentation
To get a preliminary grouping of different types of consumers, with illustrative verbatims
and consumers' wording.
and consumers' wording.
Trend / Phenomenon / Influencer Analysis
To get information ASAP for a concept / advertisement development, and you have no time and budget for large-scale research.
Research within a Workshop
To get quick feedback on raw ideas or some insights about consumers as a source of inspiration for generating insights.
Insight Testing
To understand the relevance of an insight for further concept development, quickly and without organizing resource-heavy research.
Product Idea Testing
To get a deeper understanding of a product’s benefits/attributes, their relevance and appeal for
the target audience.
the target audience.
Concept / Communication / Design Testing
To get details and direct-from-consumer wording for further idea development.
Claim / Message Testing
To understand potential drivers and barriers to try a product/service, quickly and without organizing resource-heavy research.
Usability Testing
To get a deeper understanding of how certain elements of a website/app are perceived and get recommendations for further development.
Pre-Quant
To get consumers' wording, relevant usage occasions, etc. in order to adjust a questionnaire.
Post-Quant
To understand the WHYs behind the numbers, get a deeper understanding of answers to open-ended questions, gather details and rich verbatims.
After F2F Qual
To deepen unclear insights, to save time and money researching other markets.
After a Product / Service Test
To gather quick and honest consumer feedback.
How it works
Take a deep breath. Relax your shoulders. Yasna will take care of everything
To get started, set your research objective, describe the context and your target group, and give Yasna a rough list of questions — she will know how to swing it. Our human experts can help you write the guide. Just ask.
1.
Brief Yasna
Yasna will generate an interview link for you. Share it with your audience in a convenient way — via email, messenger, app, or embed it on a website. Or let our team source the audience from our global panel providers.
2.
Share with your humans
Sit back and watch as interviews start rolling in. Yasna speaks 42 languages (and counting!) and can conduct interviews in multiple countries at once, going beyond the formal question-answer mode, making all necessary clarifications and asking follow-up questions just like a real human.
3.
Yasna will handle the conversations
All collected interviews are
safely stored on the platform as text transcripts. For faster reading you can find brief storytelling of each dialogue.
4.
Dive into the stories
Once the interviews are complete, Yasna will turn raw data into a structured report with conclusions, recommendations, verbatims and numbers. And there’s no additional cost for one-click built in translation.
5.
Read the report
Want to make waves in research?
Want
to make waves in research?
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