Qualitative vs Quantitative UX Research
Methods, Differences, and How To Choose
Qualitative vs Quantitative Research Questions Explained
With examples
Workshop: Automated In-Depth Interviews vs. Classic Research Methods
28 May, 16PM CET
Market Research vs. Marketing Research: Understanding the Distinction
Their role in informed business strategy and execution
What is a survey in qualitative research?
Learn how qualitative surveys explore human experience
No Hair, Don’t Care?
Poland and Italy Get Honest About Hair Loss — Insights Delivered by AI Market Research
Product Idea
In-depth interview template for refinement testing
AI-moderated Interviews. When to Use Them
WORKSHOP. Learn about the specific use cases of AI-interviewing.
Built-in Respondents Recruitment Now Available on Yasna.ai
No need for third-party suppliers.
Looking for The One, or Just Someone?
What AI Revealed about Dating App Users in the Netherlands and South Korea
What is quantitative market research in marketing?
Methods, examples, and tips
How AI is reshaping market research
Faster insights, smarter analysis, and scalable qualitative data with AI.
Why Conversational Research Matters
Especially for Agency Owners
Understanding Research Methodologies
A Comprehensive Guide to Qualitative and Quantitative Approaches
Exploring the Common Cold across Continents
Cross-cultural insights
Yasna Introduces Voice Responses
Respondents can now answer in a more expressive way.
Yasna Updates Reporting Feature
Create customized reports by asking simple questions, simplifying data analysis and merging insights.
Yasna Introduces Free Text Processing Tool
Quickly analyse open-ended questions and product reviews.
Eco-friendly Bottles with Attached Caps
Love or Hate?
Quality of AI Interview Moderation
5 Examples of Chats with Participants
Yasna Unveils Screening Feature
For Enhanced Respondent Experience and Data Quality Assurance
Yasna.ai Introduces AI Moderator 2.0
Smarter, More Culturally Aware, and Autonomous
Are Market Researchers Allergic to AI?
To find we just wrote a list of questions, the rest was on Yasna.
Consumer Insights About Sex Toys
Honest Responses on a Sensitive Topic
Conversational Research Evolution
Rise of Qual or More Qualitative Quant?
AI-Powered Moderation
Nonlinear Growth of Data Quantity & Quality
Neural Networks in Market Research
How They Change The Rules of The Game
Conversational Research
A Practical Guide