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Ideation in Research is Problematic
At Yasna and Fastuna, ideation lies at the heart of what we do. It’s a concept that drives us forward and forms a crucial part of our mission: to foster innovation through insights.
The Role of Research in Ideation
Research is often viewed as a fundamental tool for ideation, as it provides essential insights into consumer needs, behaviors, and preferences. Many believe that ideation requires a direct consumer connection, where research acts as the fuel that powers business innovation. Yet, while research lays a strong foundation, it’s just one part of the process. True ideation occurs within the mind of the manager, and this is where the real magic happens.
Ideation is more than just generating new ideas; it’s about creating meaningful connections between insights and actionable growth.
Where Ideas Truly Begin
The essence of ideation lies in the fact that ideas must ultimately emerge from within the manager’s mind. Think of the mind as a natural neural network—a system that operates much like a Large Language Model, turning incoming information into meaningful ideas. This process can be summed up in a simple equation:
Previous Experience + New Information = Idea
New information is the key ingredient here. While previous experience can shape initial perspectives, it has limits, especially in a rapidly changing world. New experiences and information bring fresh insights, offering new angles from which to approach problems.
New information is the key ingredient here. While previous experience can shape initial perspectives, it has limits, especially in a rapidly changing world. New experiences and information bring fresh insights, offering new angles from which to approach problems.
Research as a Catalyst, Not the Source
It’s essential to recognize that while research doesn’t create ideas directly, it serves as a catalyst. Research is “food for thought,” and along with other sources, it provides the raw material that the brain digests and transforms into new ideas. Through this process, research plays a fundamental role, stimulating creativity and encouraging the ideation process to unfold.
It’s essential to recognize that while research doesn’t create ideas directly, it serves as a catalyst. Research is “food for thought,” and along with other sources, it provides the raw material that the brain digests and transforms into new ideas. Through this process, research plays a fundamental role, stimulating creativity and encouraging the ideation process to unfold.
Looking Ahead
In our next piece, we’ll delve into strategies for identifying promising new information to enhance the ideation process and unlock innovative potential.
In our next piece, we’ll delve into strategies for identifying promising new information to enhance the ideation process and unlock innovative potential.
Yasna is Ideal for Exploration, Ideation and Validation
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