Qualitative vs Quantitative UX Research

Methods, Differences, and How To Choose

Qualitative vs Quantitative Research Questions Explained

With examples

Market Research vs. Marketing Research: Understanding the Distinction

Their role in informed business strategy and execution

What is a survey in qualitative research?

Learn how qualitative surveys explore human experience

Built-in Respondents Recruitment Now Available on Yasna.ai

No need for third-party suppliers.

What is quantitative market research in marketing?

Methods, examples, and tips

How AI is reshaping market research

Faster insights, smarter analysis, and scalable qualitative data with AI.

Why Conversational Research Matters

Especially for Agency Owners

Understanding Research Methodologies

A Comprehensive Guide to Qualitative and Quantitative Approaches

Yasna Introduces Voice Responses

Respondents can now answer in a more expressive way.

Yasna Updates Reporting Feature

Create customized reports by asking simple questions, simplifying data analysis and merging insights.

Yasna Introduces Free Text Processing Tool

Quickly analyse open-ended questions and product reviews.

Quality of AI Interview Moderation

5 Examples of Chats with Participants

Yasna Unveils Screening Feature

For Enhanced Respondent Experience and Data Quality Assurance

Yasna.ai Introduces AI Moderator 2.0

Smarter, More Culturally Aware, and Autonomous

Conversational Research Evolution

Rise of Qual or More Qualitative Quant?

AI-Powered Moderation

Nonlinear Growth of Data Quantity & Quality

Neural Networks in Market Research

How They Change The Rules of The Game

Conversational Research

A Practical Guide