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Top 5 Areas Where Conversational Research Rocks in 2024
This article was first published on MRMW
Since the advent of ChatGPT, consumer research has undergone
a revolutionary transformation. Researchers now harness AI-powered conversational tools to gather consumer feedback with unprecedented efficiency and depth.
Despite its benefits, some companies are still hesitant to adopt these cutting-edge methodologies. This post highlights the key areas where AI-powered research excels, with real-world examples to inspire those
on the fence and spark new ideas for those already using it.
1. Boosting Qualitative Research Efficiency
Traditional qualitative research often struggles with budget and time constraints, making extensive face-to-face interviews impractical. This can weaken the decision-making process.
Conversational AI tools, like Yasna.ai, streamline qualitative fieldwork and analysis, saving time, money, and effort. For instance, an FMCG client conducted 100 in-depth interviews in Germany and received a comprehensive report within just three days.
This rapid process delivered profound insights without sacrificing detail.
Conversational AI tools, like Yasna.ai, streamline qualitative fieldwork and analysis, saving time, money, and effort. For instance, an FMCG client conducted 100 in-depth interviews in Germany and received a comprehensive report within just three days.
This rapid process delivered profound insights without sacrificing detail.
2. Expanding Global Reach
A European client entering the LATAM market faced challenges due to a lack of reliable local partners and the high setup costs of traditional research.
Using an AI moderator, which speaks 40+ languages, the client completed 60 in-depth interviews in Bolivia and Peru within two days, from their European office.
They saved money, time, and effort on travel, translation, and moderation while receiving valuable local market insights.
Using an AI moderator, which speaks 40+ languages, the client completed 60 in-depth interviews in Bolivia and Peru within two days, from their European office.
They saved money, time, and effort on travel, translation, and moderation while receiving valuable local market insights.
3. Merging Qualitative Depth with Quantitative Validation
A client in the laundry category needed new insights for product ideation but was constrained by time and budget. Within a week, they conducted 100 AI-powered in-depth interviews across the UK and India.
This approach provided a list of insights that were already prioritised (!), streamlining the product ideation process. Due to the larger sample size (100+ interviews), conversational research integrates qualitative depth with quantitative validation.
It delivers detailed data on consumer needs and behaviour patterns, enabling instant insight validation.
This approach provided a list of insights that were already prioritised (!), streamlining the product ideation process. Due to the larger sample size (100+ interviews), conversational research integrates qualitative depth with quantitative validation.
It delivers detailed data on consumer needs and behaviour patterns, enabling instant insight validation.
4. Enhancing Quantitative Findings
A client wanted to test new hygiene product concepts for moms both quantitatively
and qualitatively but lacked the budget and time for traditional focus groups.
In a project involving 250 in-depth interviews in Kazakhstan, the AI moderator tested five concepts within three to four days, providing detailed explanations and clear recommendations for concept improvements.
Conversational AI uncovers the "whys" behind the numbers, offering deeper insights
into consumer feedback.
and qualitatively but lacked the budget and time for traditional focus groups.
In a project involving 250 in-depth interviews in Kazakhstan, the AI moderator tested five concepts within three to four days, providing detailed explanations and clear recommendations for concept improvements.
Conversational AI uncovers the "whys" behind the numbers, offering deeper insights
into consumer feedback.
5. Bringing Creativity to Qualitative Research for MRX Agencies
The increasing demand for more creative and innovative research approaches presents
a significant challenge for market research agencies.
In a study involving 90 in-depth interviews across Germany, Japan, and the USA,
AI-powered research inspired the development of an eco-friendly cosmetics project.
This impressed the client, reduced expenses, and strengthened the agency's relationship with current clients while attracting new business.
a significant challenge for market research agencies.
In a study involving 90 in-depth interviews across Germany, Japan, and the USA,
AI-powered research inspired the development of an eco-friendly cosmetics project.
This impressed the client, reduced expenses, and strengthened the agency's relationship with current clients while attracting new business.
Why Choose Yasna.ai for Conversational Research
Yasna is an AI-powered assistant designed
to conduct in-depth interviews at scale, speed
and human-like manner.
to conduct in-depth interviews at scale, speed
and human-like manner.
- 1
Efficiency
Yasna can conduct hundreds of high-quality interviews per day, significantly reducing the resources needed for manual moderation. - 2
Depth
It extracts opinions, needs, attitudes, feelings, and ideas efficiently, providing a deep understanding without direct human interaction. - 3
Scale
A larger sample size ensures all significant insights are captured, uncovering crucial details to help outperform competitors. - 4
Global Reach
Yasna speaks over 40+ languages, enabling convenient international studies with automatic translations. - 5
Human-like Interaction
The AI agent creates a safe space for participants to share deep thoughts and concerns, even on sensitive topics. - 6
Comprehensive Summaries
Receive automated summaries with storytelling, key findings, and numerical data, eliminating the need to sift through transcripts.
Conclusion
Integrating conversational research into your business offers immense benefits. Companies adopting this technology can enhance research capabilities and gain a competitive edge.
Explore how AI research can revolutionize your business now. Whether streamlining qualitative tasks, uncovering new insights, or expanding globally, conversational AI is the future of consumer research.
Embrace AI to stay ahead and discover how Yasna can transform your research process, delivering profound insights at scale, speed, and with a touch of fun.
Explore how AI research can revolutionize your business now. Whether streamlining qualitative tasks, uncovering new insights, or expanding globally, conversational AI is the future of consumer research.
Embrace AI to stay ahead and discover how Yasna can transform your research process, delivering profound insights at scale, speed, and with a touch of fun.
Ideal for Exploration, Ideation and Validation
What can you do with conversational research?