Yasna.ai launches 11 built-in interview guide templates

July 2025 — Yasna.ai has introduced a new feature: a library of 11 ready-to-use interview guide templates, now available directly within the project setup flow. 

This update is designed to help researchers start interviewing consumers faster and reduce the headache of creating a research guide from scratch.

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The templates support two key stages of exploratory research — from uncovering insights for ideation to testing early ideas.

Stage 1. Ideation

Understanding people’s needs or behavior in order to develop something, such as a product, strategy, or communication.

1. Category Usage & Perception. Explore current category usage to identify unmet needs and get ideas for potential improvement or innovation.

2. Brand Usage & Perception. Explore consumer preferences and motivations for using different brands in a category to get ideas for potential improvement or innovation.

3. Concept (phenomena) Comprehension & Attitude. Assess consumer awareness and understanding of concepts to gauge relevance and potential for positive reception or improvement.

4. Customer Experience Feedback. Get customer experience feedback after using a service — such as making a purchase in an online store, visiting a bank branch, or requesting help in a food delivery app. The goal is to understand how customers feel about their interaction and identify opportunities for improvement.

Stage 2. Refinement Testing

Understanding people’s reactions to your ideas (product, strategy, communication) in order to develop them — shape them, make them concrete, express them clearly. 

5. Insight. Test problem statements (also known as insights) within a specific category to understand if — and how exactly — they resonate with your target audience.

6. Product Idea. Test product or service ideas to assess their potential and identify directions for further development. The idea should be easy to grasp — described in a clear, benefit-driven way, similar to a short ad. You may also include images or videos.

7. Product Design. Test early-stage product design concepts (functionality, interface, or physical form) to evaluate their usability and appeal.

8. Pack. Test consumer reactions to product packaging concepts to assess their potential and to identify direction for further development.

9. Landing Page. Test user reactions to a landing page of a product or service to assess its lead generation potential and to identify direction for further development.

10. Advertising Idea. Test advertising concepts (boardomatic, animatic, storyboard, video, etc.) to assess their potential and to identify direction for further development.

11. Product Placement Feedback. Get customer experience feedback after real-life usage of a physical product — such as shower gel, energy drinks, laundry detergents or car. The goal is to evaluate product long-term potential after interaction and to identify areas for improvement.

Exploratory Research with Yasna

Research experts at Yasna.ai are committed to making exploratory research as simple and effective as possible. Our new templates follow the natural flow of the product development cycle — from understanding customer needs to testing and refining early ideas.

To support this release, we’ve also created an Exploratory Research Playbook — a practical guide to help you choose the right research task and turn business questions into actionable insights.

Learn more about our approach to fast, scalable, and insight-driven ideation and idea testing in the playbook:

Exploratory Research Playbook.pdf →

Templates are now available on all plans

The new templates are available to all Yasna.ai users and can be selected directly from the project setup page. Researchers can start their AI-powered interviews immediately by choosing a task and launching the project with no need to create a guide from scratch. Now available to all users, regardless of subscription level. 

About Yasna.ai

Yasna.ai is the easiest way to conduct in-depth interviews with real people — bringing human-like conversation quality together with the speed and efficiency of AI. It’s an AI-powered assistant that supports researchers at every stage of the project. By handling the heavy lifting, Yasna frees teams to focus on strategic thinking rather than operational tasks. Quick, efficient, and on-demand, Yasna helps even small teams uncover rich insights for product development, innovation, and growth.

Ready to explore new templates? Launch your project today with Yasna.ai.
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