Conversational Research Basics: Essentials and Applications

Curious about Conversational Research? This workshop is your pathway to clarity. Discover what it is, how it works, and the true benefits and limitations.

Tanya Berlina

Client Success Director @ yasna.ai

Many researchers and agencies have already started experimenting with Conversational Research. But even with growing adoption, there are still lots of questions: What exactly is it? How does it work? What are the real benefits—and the real limitations?

This workshop is designed to bring clarity. We’ll walk through the essentials of Conversational Research, so you’ll know exactly when and how to use it.

​What we’ll cover:

1. ​The fundamentals of Conversational Research and AI interactions (text, voice, video).

2. ​Combining qualitative depth with quantitative reach through scalable interviews.

3. ​​The key benefits and limitations for agencies, brands, and respondents.

​Ready to solidify your understanding and confidently utilize this approach? Reserve your spot and master the basics!

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