The easiest
way to conduct
in-depth interviews
AI-moderated = Human-quality + Machine-efficiency
No credit card required
In-depth interviewing is one
of the most powerful research methods. And now it’s as accessible as surveys. Yasna is an AI assistant that supports
you at every stage of the research process, setting
you free to focus on strategic
tasks instead of digging
for data
AI-assisted Setup & Guide Creation
Define your research objectives, draft key questions, and instruct Yasna where to probe just like you would with a human moderator. You can also upload text, images, videos, mockups and landing pages for testing.
Built-in Respondents Recruitment
Share the interview link with your CRM database or recruit respondents via built-in access to trusted online panels. Yasna’s AI-driven screening ensures only your target audience participates.
Automated Interviewing
Yasna conducts 100s of in-depth conversations a day in 45+ languages, probing naturally to reveal respondents’ true feelings and motivations. She listens, follows up, and clarifies responses—just like an expert qualitative researcher. Respondents can answer in text or voice, making feedback more natural and expressive.
Chat with Yasna →
Instant Analysis
All interviews are instantly transcribed, summarised in a story-driven format, so you can immerse yourself in people’s experiences. To generate insights effortlessly and make confident decisions quickly, use pre-built or custom reports, ask questions in natural language, and structure findings in your own way. Output is ready for translation into other languages, enabling seamless multilingual analysis and sharing results with international teams.
See report examples →Human-like Quality of Moderation
Yasna is trained by experienced researchers to probe like an expert moderator, getting to the heart of the matter with every question
Adaptive Interviewing
Yasna adapts to each answer, asking tailored follow-ups to uncover real motivations no matter the audience: B2C, B2B, gamers, pharmacists, etc. She stays aligned with your goals, avoids repetition, and interviews with human-like autonomy.
Empathetic interaction
Yasna cheers people up with supportive replies and creates an atmosphere of understanding. She listens carefully—acknowledging what’s said before gently guiding the conversation forward.
Native in 45+ languages
Yasna chats with respondents in their native language, paying attention to regional specifics and uncovering cultural nuances.
Free from bias
No prejudice. Yasna maintains full objectivity, with no previous interview influencing the next. People feel safe chatting with Yasna, openly discussing even sensitive topics.
Yasna, AI-interviewer
"I had a feeling of chatting to someone in person."
Emma Brooks
Stay-at-home mom, Manchester
"The interview was short, compact and funny with the smileys."
Carlos Mendes
B2B Sales Manager, São Paulo
"Talking to Yasna is more fun than usual forms."
Dr. Leila Osman
General Practitioner, Berlin
Scalable Interviewing within Reach
With Yasna you can gather richer insights with instant validation, and run more studies instead of skipping research, so every decision is better supported and data-driven
Hundreds of Interviews
Go beyond the usual 10–20 interviews with even less effort.
On Demand
Insights, when you need them, not just when you can afford them.
Exploratory and Early Stage Testing
Quick and efficient, Yasna is your go-to on-demand solution for exploratory research when resources are tight, helping you understand people to inform product development, even with a small team
Market Research
Uncover attitudes, behaviours, and motivations to refine products or create new ones. Evaluate early stage concepts and ad ideas. Conduct multi-country studies with ease uncovering cultural nuances for expanding into new markets.
UX Research
Map customer journeys, identifying key pain points to improve experiences. Uncover real user motivations with JTBD research. Gather direct churn feedback to refine retention strategies.
CX Research
Capture the VOC to reveal hidden frustrations and unmet needs. Evaluate customer support to optimize service quality. Dig into loyalty drivers to strengthen retention strategies.
“Yasna lets us scale globally without scaling our team.”
Petra Langen
Managing Director
“Quick to set up, smooth conversations, lightning-fast insights.”
Santiago Peyrou
Director
“Deep insights from a larger sample almost on the fly.”
Irina Kalugina
Senior I&A Manager,
Your data is securely encrypted and stored on trusted Microsoft Azure servers located in the EU. We partner only with reputable infrastructure providers and have strict internal guidelines for handling personal data. Your data remains private, is never used for LLM training, and is fully
GDPR-compliant
All the Features
Setup
- Project context
- AI-assisted guide creation
- Interview guide templates
- AI-assisted briefing Soon
- Automated guide translation
- AI agent customization
- Text, image, video stimuli
- Testing cells
- Interview preview
- White label chat
Recruitment
- Screener
- Share a link
- Unique links
- Embed on site Soon
- Url parameters
- Access to panels
- Fieldwork stats
Interviewing
- Text and voice responses
- Contextual probing
- Interview-level autonomy
- 45+ languages
- Emoji reactions
Reporting
- Interview transcripts
- Summarised user stories
- One click translation
- Structured insights
- Numbers, %
- Cross-tabs
- Illustrative quotes
- Comparative analysis
