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Yasna for Market Researchers
Conversational research is the new industry norm. Qual depth with quant scale, worldwide
New business in new markets
For you that means
+ elevated efficiency
+ higher profit margins
As an expert in conversational research, Yasna gets it done with AI in-depth interviewing
Sourced with empathy
From real humans
Granular insights
Backed by numbers
What’s your ideal
work-life balance?
Key benefits of conversational research with Yasna
Yasna conducts hundreds of meaningful interviews a day. You save hours, funds and efforts on research.
Efforts, minimized
Yasna lets you in on intimate thoughts of your respondents. You don’t need to talk to a single one of them.
Human touch, automated
Yasna gets you the wide picture, and validates it with numbers. You don’t lose out on any important information.
Need for depth at scale, covered
Yasna explores new territories faster than a plane can get you there. You make informed decisions from the comfort of wherever you are.
Global reach, unleashed
Versatile Tool for Exploration & Validation
Thanks to the flexibility of Yasna you can conduct comprehensive standalone studies or combine it with classical research methods for a wow-effect
Where* you can apply conversational research
Usage & Attitude
To get an overall view of usage occasions, behavior patterns, etc. in a new market or for a new category.
Lifestyle & Values
Lifestyle & Values
Segmentation
To get a preliminary grouping of different types of consumers, with illustrative verbatims
and consumers' wording.
Trend / Phenomenon / Influencer Analysis
To get information ASAP for a concept / advertisement development, and you have no time and budget for large-scale research.
Research within a Workshop
To get quick feedback on raw ideas or some insights about consumers as a source of inspiration for generating insights.
Insight Testing
To understand the relevance of an insight for further concept development, quickly and without organizing resource-heavy research.
Product Idea Testing
To get a deeper understanding of a product’s benefits/attributes, their relevance and appeal for
the target audience.
Concept / Communication / Design Testing
To get details and direct-from-consumer wording for further idea development.
Claim / Message Testing
To understand potential drivers and barriers to try a product/service, quickly and without organizing resource-heavy research.
Usability Testing
To get a deeper understanding of how certain elements of a website/app are perceived and get recommendations for further development.
Pre-Quant
To get consumers' wording, relevant usage occasions, etc. in order to adjust a questionnaire.
Post-Quant
To understand the WHYs behind the numbers, get a deeper understanding of answers to open-ended questions, gather details and rich verbatims.
After F2F Qual
To deepen unclear insights, to save time and money researching other markets.
After a Product / Service Test
To gather quick and honest consumer feedback.