Why Conversational Research Matters for Agency Owners

Understanding Research Methodologies: A Comprehensive Guide to Qualitative and Quantitative Approaches

Dive into the essential differences between qualitative and quantitative research methods. This guide explores techniques such as observational studies, in-depth interviews, surveys, and experiments, and introduces Conversational Research—a modern, AI-driven approach that bridges the gap between depth and scale. Learn how to integrate these methodologies for robust market analysis and deeper customer insights.

Exploring the Common Cold Across Continents with Conversational Research

Yasna Introduces Voice Responses

Respondents can now provide audio recordings in their native language.

Yasna Updates Reporting Feature to Simplify Data Analysis

Yasna.ai Introduces Free Text Processing Tool for Market Research Professionals

Eco-friendly Bottles with Attached Caps: AI Research across 13 Countries

Quality of AI Interview Moderation: 5 Examples of Chats with Participants

Yasna Unveils Screening Feature for Enhanced Respondent Experience and Data Quality Assurance

Yasna.ai Introduces AI Moderator 2.0: Smarter, More Culturally Aware, and Autonomous

Are Market Researchers Allergic to AI? Our AI Moderator Reveals the Truth

AI Interviewer in Action: Consumer Insights About Sex Toys

Conversational Research: Rise of Qual or More Qualitative Quant?

AI-Powered Moderation: Nonlinear Growth of Data Quantity & Quality

Neural Networks in Marketing Research:How They Change The Rules of The Game

A Practical Guide to Conversational Research: How it Works, Areas of Application, Benefits and Limitations